Privacy Policy

1. Introduction

ACTION INTERNATIONAL GROUP EOT LIMITED ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or contact us for freight and logistics services.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website, you consent to the practices described in this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information when you contact us or request our services:

• Name, job title, and company name
• Contact details (email address, phone number, business address)
• Shipment details and cargo information
• Information you provide in your messages or enquiries
• Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and browser type
• Device information
• Pages visited and time spent on our website
• Referring website addresses

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide our services: Processing your freight and logistics requests, preparing quotes, and managing shipments.
• To communicate with you: Responding to your enquiries, providing updates on shipments, and sending service-related information.
• To improve our services: Analysing website usage to enhance user experience and service offerings.
• To comply with legal obligations: Meeting regulatory requirements for international freight forwarding.
• For customs and border control: Providing necessary information to customs authorities for clearance purposes.

4. Legal Basis for Processing (GDPR)

Under the UK GDPR, we process your personal data based on the following legal grounds:

• Contract: Processing necessary to fulfil our contract with you for freight services.
• Consent: When you provide your information through our contact form.
• Legitimate Interests: To improve our website and services, provided this does not override your rights.
• Legal Obligation: To comply with customs, tax, and other regulatory requirements.

5. Data Sharing and Disclosure

We may share your information with:

• Shipping partners and carriers: To facilitate the transport of your goods.
• Customs authorities: As required for international shipments.
• Service providers: Trusted partners who assist us in operating our business (e.g., IT support, accounting).
• Legal authorities: When required by law or to protect our rights.

We do not sell or rent your personal information to third parties for marketing purposes.

6. International Data Transfers

As an international freight forwarding company, your data may be transferred to countries outside the UK and EEA in connection with shipping operations. We ensure appropriate safeguards are in place for such transfers in accordance with GDPR requirements.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption, access controls, and regular security assessments.

8. Data Retention

We retain your personal data only for as long as necessary:

• Customer records: 7 years after the end of our business relationship (for tax and legal compliance)
• Shipment records: As required by customs and transport regulations
• Website analytics: 26 months
• Marketing consent: Until you withdraw consent

9. Cookies

Our website uses cookies to enhance your browsing experience:

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors interact with our website

You can control cookies through your browser settings.

10. Your Rights (GDPR)

Under the UK GDPR, you have the following rights:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data (subject to legal retention requirements)
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page.